How to Build a Street Team to Promote Your Music
by May 2, 2026A street team is a group of dedicated fans who help spread the word about your music. In the past, that meant handing out flyers. Today, it also means sharing content, requesting songs, and bringing friends to shows.
RMG Empire note: The business side decides who gets paid. Roots Music Group helps artists understand ownership, splits, and strategy as part of our artist development services.
Find Your Most Engaged Fans
Look at who comments, shares, messages you, and shows up to every show. Those are your street team candidates.
Invite Them In
Personally invite them to join a private group chat or community. Make them feel like part of something special.
Give Clear Tasks
- Share new releases and videos on release day
- Save and add songs to playlists
- Create videos using your sound
- Put up posters or share flyers locally
- Bring friends to shows
Give Them the Tools
Provide links, graphics, clips, and captions so sharing is easy.
Reward Them
Offer early access to music, exclusive merch, guest list spots, shout-outs, or behind-the-scenes content. Appreciation keeps people motivated.
Keep It Authentic
Your street team should promote your music because they love it, not because they are spamming. Real enthusiasm is contagious. Read more on growing your fanbase.
How RMG Empire Can Help
Doing all of this alone is hard. That is exactly why artists work with RMG Empire. Through our RMG Artist Development & Release Partnership, our team can help you with:
- Audience-building strategy that turns fans into promoters
- Creative campaign assets your team can share
- Release planning so your street team knows what to push and when
- Marketing support that expands your reach
It is the difference between guessing and moving with a plan. See what is included.
Join the RMG Empire
Your biggest fans can be your strongest marketing team. Roots Music Group Inc. is an independent record label and artist-services company with roots in Los Angeles and a network across Miami, Atlanta, and New York.
Questions? Contact the RMG Empire team.
RMG EMPIRE STAFF
RMG Empire Staff is the editorial team at Roots Music Group Inc., an independent record label and artist-services company rooted in Los Angeles with a creative network across Miami, Atlanta, and New York. The team shares practical guidance on artist development, release strategy, marketing, publishing, and booking for independent artists.
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