How to Write a Music Press Release That Gets Opened
by December 24, 2025Journalists, bloggers, and radio programmers receive a constant stream of emails. A clear, well-written press release helps your news stand out and makes it easy for media to cover you.
RMG Empire insight: Great music still needs a plan. Roots Music Group builds release and marketing strategies for RMG Empire artists. See how we work.
When Do You Need a Press Release?
Use a press release for real news: a new single, EP, or album, a music video premiere, a tour, a major collaboration, a signing, or a milestone. Save it for moments that matter.
The Structure
Headline
Make the headline specific and interesting. Include your artist name and the news. Example: “Atlanta Rapper Releases New Single Inspired by Growing Up on the Westside.”
Opening Paragraph
Answer who, what, when, where, and why in two or three sentences. A busy writer should understand the story immediately.
Body
Add context: the story behind the release, the sound, notable collaborators, and relevant achievements. Include one strong quote from you about the project.
Links and Assets
Include streaming links, a private listening link for unreleased music, a video link, high-resolution photos, cover art, and a link to your EPK.
Boilerplate and Contact
End with a short artist bio and contact information for press inquiries.
Email Tips
- Write a short, specific subject line
- Personalize the greeting and first line
- Paste the release into the email body instead of only attaching it
- Use links, not large attachments
- Send two to three weeks before the release for most outlets
- Follow up once, politely
Mistakes to Avoid
Avoid exaggeration, long paragraphs, generic mass emails, and pitching outlets that do not cover your genre. Research each outlet and send only to writers who make sense.
A press release works best as part of a wider pitching strategy. Read how to pitch music to blogs, radio, and curators.
Roots Music Group provides marketing and PR support to help artists present their story professionally.
How RMG Empire Can Help
If you would rather spend your time making music, let RMG Empire help with the strategy. Our RMG Artist Development & Release Partnership covers:
- Release calendars and rollout planning
- Instagram and TikTok strategy and content planning
- Creative campaigns with promotional flyers and short-form video concepts
- Distribution setup and metadata
You bring the music. We bring the structure, strategy, and support. Explore our services.
Ready for the Next Level? RMG Empire Can Help
RMG Empire is the artist family of Roots Music Group Inc., an independent record label and artist-services company with roots in Los Angeles and a network across Miami, Atlanta, and New York. RMG Empire artists get support with artist development, release strategy, marketing and PR, distribution guidance, booking preparation, and long-term career planning. RMG Empire is the artist family of Roots Music Group Inc., built to help independent artists grow with professional structure while keeping their voice and ownership at the center.
- Explore RMG Empire release and marketing services
- Submit your music for review
- Meet the RMG Empire artists
Ready when you are. Submit your music today.
RMG EMPIRE STAFF
RMG Empire Staff is the editorial team at Roots Music Group Inc., an independent record label and artist-services company rooted in Los Angeles with a creative network across Miami, Atlanta, and New York. The team shares practical guidance on artist development, release strategy, marketing, publishing, and booking for independent artists.
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