How to Test Your Music Marketing and Double Down on What Works
How independent artists can run simple marketing experiments, measure results, drop what fails, and double down on what works.
How to Optimize Your Spotify for Artists Profile and Use Your Analytics
How to optimize your Spotify for Artists profile with photos, bio, Artist Pick, and Canvas, and how to use analytics to grow your audience.
Save Rate, Skip Rate, and the Streaming Metrics That Matter Most
The streaming metrics independent artists should track, including save rate, skip rate, listener-to-follower conversion, and sources of streams.