What A&R Looks for When Reviewing New Artists
by January 16, 2026A&R, which stands for artists and repertoire, is the part of a label that finds and develops talent. Understanding what A&R looks for helps you prepare before you submit your music, and makes it more likely that your submission gets a real listen.
From the RMG Empire team: We are always looking for serious independent artists with a unique voice and a strong work ethic. If that is you, submit your music to RMG Empire.
1. Songs That Stand Out Fast
A&R teams hear a lot of music. Your strongest song should grab attention in the first seconds. Lead with your best record, not your newest one.
2. A Clear Identity
They want to understand who you are quickly: your sound, your story, and who your music is for. An artist with a clear identity is easier to develop and market.
3. Proof of Momentum
Numbers are not everything, but signs of real engagement matter. Growing listeners, active comments, strong save rates, sold-out local shows, and loyal fans all show potential.
4. Work Ethic and Consistency
Labels want artists who release consistently, create content, perform, and put in the work. Talent opens the door; work ethic keeps it open.
5. Professionalism
How you communicate matters. Clear emails, organized links, a strong EPK, and a respectful attitude make a strong first impression.
6. Room to Grow
A&R is also looking for potential. They want artists who are coachable, open to feedback, and hungry to improve.
How to Submit the Right Way
Follow submission guidelines, send two or three of your best songs, include your social and streaming links, and keep your message short. Then keep working while you wait for a reply.
How RMG Empire Can Help
If you would rather spend your time making music, let RMG Empire help with the strategy. Our RMG Artist Development & Release Partnership covers:
- A&R-style guidance on release selection and project direction
- Readiness reviews so your music is label-quality
- EPK and presentation direction that makes a strong first impression
- A direct path to submit your music for review by our team
You bring the music. We bring the structure, strategy, and support. Explore our services.
Ready for the Next Level? RMG Empire Can Help
If you want A&R to take you seriously, show them you are ready. From Los Angeles to Miami, Atlanta, and New York, Roots Music Group supports RMG Empire artists with development, release strategy, marketing, and booking preparation.
Let’s build something that lasts. Get in touch.
RMG EMPIRE STAFF
RMG Empire Staff is the editorial team at Roots Music Group Inc., an independent record label and artist-services company rooted in Los Angeles with a creative network across Miami, Atlanta, and New York. The team shares practical guidance on artist development, release strategy, marketing, publishing, and booking for independent artists.
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