How to Prepare for an Artist Photoshoot | RMG Empire Branding guide

How to Prepare for an Artist Photoshoot

May 21, 2026

Great artist photos are used everywhere: streaming profiles, press, EPKs, posters, and social media. A little preparation can turn a photoshoot into months of professional content.

From the RMG Empire team: Strong brands get taken seriously. See how RMG Empire artists present themselves, and how our brand-building services can help you do the same.

Create a Mood Board

Collect images that match the look and feeling you want. Share them with your photographer so you are on the same page.

Plan Wardrobe

Choose outfits that fit your brand and the era of your music. Bring a few options, and avoid anything that will look dated quickly unless that is the point.

Choose Locations

Pick locations that support your story. Scout them ahead of time and think about lighting at the time of day you will shoot.

Make a Shot List

  • Close-up headshots
  • Half-body and full-body shots
  • Horizontal images for banners and press
  • Vertical images for social media and stories
  • Photos with space for text

Work on Your Poses

Practice in the mirror and look at artists you admire. Relax and trust the photographer’s direction.

Clarify Usage and Delivery

Agree on price, number of edited images, delivery time, and how you can use the photos.

Use Them Consistently

Update your profiles and EPK with your new images. Read more on visual identity.

How RMG Empire Can Help

You do not have to figure this out by yourself. With the RMG Artist Development & Release Partnership, RMG Empire works with you on:

  • Image direction and visual identity
  • Creative direction for photoshoots and campaigns
  • EPK and profile presentation
  • Brand building across every platform

Learn more about working with RMG Empire.

Build Your Career With RMG Empire

Professional photos make your whole brand look stronger. RMG Empire is the artist family of Roots Music Group Inc., built to help independent artists grow with professional structure while keeping their voice and ownership at the center.

Ready when you are. Submit your music today.

by

RMG Empire Staff is the editorial team at Roots Music Group Inc., an independent record label and artist-services company rooted in Los Angeles with a creative network across Miami, Atlanta, and New York. The team shares practical guidance on artist development, release strategy, marketing, publishing, and booking for independent artists.

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