How to Write a Spotify Editorial Pitch That Stands Out

by RMG EMPIRE STAFF August 31, 2026

Spotify for Artists lets you pitch one unreleased song per release to Spotify’s editorial team. Even if you are not placed, pitching early helps your release reach followers through Release Radar. Here is how to write a pitch that gives your song its best chance.

RMG Empire insight: Great music still needs a plan. Roots Music Group builds release and marketing strategies for RMG Empire artists. See how we work.

Pitch Early

You must pitch before release, and Spotify requires at least seven days. Aim for three to four weeks to give editors time to listen.

Choose the Right Song

If your release has multiple songs, pitch the one with the strongest hook and clearest identity.

Fill Out Every Field

Select accurate genres, moods, styles, instruments, and song culture. These tags help editors understand where your song fits.

Write a Clear Description

• Say what the song is about in one or two sentences
• Describe the sound and who it is for
• Mention your hometown, story, or scene
• Share your marketing plan, such as a video, shows, or press
• Include notable wins, like press or radio support

Example

“An Atlanta R&B single about rebuilding trust after heartbreak, with warm keys and a hook made for late-night drives. Releasing with a music video, a local release show, and a two-week short-form campaign.”

Avoid Common Mistakes

Do not use hype words with no details, pitch the wrong genre, or wait until the last minute.

After You Pitch

Keep promoting. Editorial placement is never guaranteed, but a strong release plan helps either way. Read how to get on Spotify playlists.

How RMG Empire Can Help

If you would rather spend your time making music, let RMG Empire help with the strategy. Our RMG Artist Development & Release Partnership covers:

• Release planning that meets pitching deadlines
• Positioning and pitch writing for each release
• Rollout campaigns that support your pitch
• Streaming strategy beyond editorial playlists

You bring the music. We bring the structure, strategy, and support. Explore our services.

Ready for the Next Level? RMG Empire Can Help

A strong pitch is one part of a strong release. RMG Empire is the artist family of Roots Music Group Inc., built to help independent artists grow with professional structure while keeping their voice and ownership at the center.

• Explore RMG Empire release and marketing services
• Submit your music for review
• Meet the RMG Empire artists

Ready when you are. Submit your music today.