Spotify Marquee, Showcase, and Countdown Pages: A Guide for Artists

by RMG EMPIRE STAFF December 1, 2025

Spotify for Artists includes a group of promotional tools, often called the Campaign Kit. Some are free, some are paid, and each has its own purpose. Here is a quick guide.

RMG Empire insight: Great music still needs a plan. Roots Music Group builds release and marketing strategies for RMG Empire artists. See how we work.

Editorial Playlist Pitching (Free)

You can pitch one unreleased song per release to Spotify’s editors. Even if it is not placed, pitching in advance helps your release reach followers through Release Radar. Read how to write a strong pitch.

Countdown Pages (Free)

Countdown Pages give an upcoming album or EP a home on Spotify before release, where fans can pre-save and preview content. They are for bigger projects rather than singles, and eligibility requirements apply. Publish early to collect more pre-saves.

Marquee (Paid)

Marquee is a sponsored, full-screen recommendation for a new release shown to listeners Spotify thinks are likely to be interested. It is only available shortly after a release, and eligibility and budgets apply.

Showcase (Paid)

Showcase is a sponsored banner on the Spotify Home screen that can promote new or older releases to potential listeners.

Discovery Mode (Commission-Based)

Discovery Mode boosts selected songs in algorithmic contexts in exchange for a commission on those streams. Read Discovery Mode explained.

How to Choose

• Always pitch editorial, since it is free
• Use Countdown Pages for albums and EPs
• Consider paid tools only when the song already performs well organically
• Set a budget and measure saves and follows, not just streams

Check Spotify for Artists for the latest eligibility and pricing, since these tools change over time.

How RMG Empire Can Help

This is the kind of work the RMG Empire team does with artists. Our artist development and label services include:

• Choosing the right promotional tools for each release
• Rollout planning that lines up pitching, pre-saves, and campaigns
• Content and creative that turn attention into saves
• Results tracking so your budget goes where it works

Serious artists deserve a serious team. View our services and packages.

Work With RMG Empire

Promotion tools pay off most when your whole release is built to win. From Los Angeles to Miami, Atlanta, and New York, Roots Music Group supports RMG Empire artists with development, release strategy, marketing, and booking preparation.

• Explore RMG Empire release and marketing services
• Submit your music for review
• Meet the RMG Empire artists

Let’s build something that lasts. Get in touch.