How to Build a Street Team to Promote Your Music
How to build and manage a street team of dedicated fans who help promote your music online and in your city.
How to Find Your Niche Audience as an Independent Artist
Why independent artists grow faster by owning a niche, and how to find, reach, and grow the specific audience your music is made for.
Why Independent Artists Plateau (and How to Break Through)
The most common reasons independent artists stop growing, and practical steps to break through a plateau and build new momentum.
How to Use Instagram as a Musician: Profile, Posts, Stories, and Reels
How musicians can use Instagram to grow, with tips for optimizing your profile, posting Reels, using Stories, and turning followers into fans.
How to Run Music Ads on Instagram and TikTok
A beginner-friendly guide to running music ads on Instagram and TikTok, including goals, targeting, creative, budget, and measuring results.
How to Break Into a New Music Market: LA, Atlanta, Miami, and New York
How independent artists can break into a new city and music market, with strategies for research, content, collaborations, shows, and local press.
How to Build a Content Calendar for Musicians
How musicians can build a simple content calendar to post consistently, plan releases, batch content, and grow on social media.
How to Turn One Song Into 30 Pieces of Content
How to turn a single song into 30 pieces of short-form content with batch filming, repeatable formats, and a simple posting plan.
Music Marketing Budget: How to Spend Your First $1,000
A smart way to spend your first $1,000 on music marketing, including production quality, visuals, content, ads, and what to avoid.
How to Write a Music Press Release That Gets Opened
How to write a music press release that journalists and bloggers actually read, with a simple structure, subject line tips, and mistakes to avoid.