How to Pitch Your Music to Blogs, Radio, and Playlist Curators
by December 20, 2025Pitching is how independent artists earn coverage, radio spins, and playlist placements. It takes research and patience, but a good pitch can open doors that lead to new fans and bigger opportunities.
RMG Empire insight: Great music still needs a plan. Roots Music Group builds release and marketing strategies for RMG Empire artists. See how we work.
Build a Targeted List
Start by finding outlets that cover music like yours. Look at blogs, podcasts, college and community radio, online radio shows, DJs, and independent playlist curators in your genre. Track names, emails, submission guidelines, and notes in a spreadsheet.
Follow Submission Guidelines
Many outlets tell you exactly how they want to receive music. Follow those instructions. Ignoring them is the fastest way to get deleted.
Write a Short, Personal Pitch
A strong pitch is short enough to read on a phone. Include:
- A personal greeting using their name
- One line showing you know their work
- One or two sentences about the song and what makes it special
- A private streaming link
- A link to your EPK
- A thank-you
Timing Matters
Pitch blogs and media two to four weeks before release. Pitch playlists around release time with live links, unless a curator accepts pre-release music. Radio timelines vary by station, so check before you send.
Follow Up Once
If you do not hear back, send one polite follow-up about a week later. After that, move on and try again with your next release.
Build Relationships
The best results come from relationships. Share coverage when you get it, thank writers and DJs, and engage with their work. People remember artists who are professional and grateful.
Avoid Pay-for-Play Traps
Be careful with services that promise guaranteed coverage or streams. Legitimate promotion never guarantees results. Fake streams and bot traffic can hurt your career.
Also read our guides on writing a press release and getting on Spotify playlists.
Roots Music Group helps artists with marketing, PR, and release strategy backed by real industry experience.
How RMG Empire Can Help
Doing all of this alone is hard. That is exactly why artists work with RMG Empire. Through our RMG Artist Development & Release Partnership, our team can help you with:
- Release calendars and rollout planning
- Instagram and TikTok strategy and content planning
- Creative campaigns with promotional flyers and short-form video concepts
- Distribution setup and metadata
It is the difference between guessing and moving with a plan. See what is included.
Join the RMG Empire
RMG Empire is the artist family of Roots Music Group Inc., an independent record label and artist-services company with roots in Los Angeles and a network across Miami, Atlanta, and New York. RMG Empire artists get support with artist development, release strategy, marketing and PR, distribution guidance, booking preparation, and long-term career planning. From Los Angeles to Miami, Atlanta, and New York, Roots Music Group supports RMG Empire artists with development, release strategy, marketing, and booking preparation.
- Explore RMG Empire release and marketing services
- Submit your music for review
- Meet the RMG Empire artists
Let’s build something that lasts. Get in touch.
RMG EMPIRE STAFF
RMG Empire Staff is the editorial team at Roots Music Group Inc., an independent record label and artist-services company rooted in Los Angeles with a creative network across Miami, Atlanta, and New York. The team shares practical guidance on artist development, release strategy, marketing, publishing, and booking for independent artists.
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